Waiting Room Multimedia Education January 23, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare, Marketing.Tags: advertising, medical office, waiting room
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Give medical office waiting room patrons something educational to watch and make money from advertisers
a. Use a web enabled flat screen inside waiting rooms
b. Provide healthy living tips and other relevant health information
c. Instruct people on how to ask their doctor questions and self-diagnose
d. Charge companies to brand the content or be and on-screen advertiser
Why it will work: Waiting rooms are in need of “entertainment” for the increasing number of patrons. Health-related content would be relevant to the viewers and accepted by the office managers. Sponsors could range from the obvious pharmaceutical advertisers to consumer products such as Lysol. Branded content can be provided by sponsors.
