Waiting Room Multimedia Education January 23, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare, Marketing.Tags: advertising, medical office, waiting room
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Give medical office waiting room patrons something educational to watch and make money from advertisers
a. Use a web enabled flat screen inside waiting rooms
b. Provide healthy living tips and other relevant health information
c. Instruct people on how to ask their doctor questions and self-diagnose
d. Charge companies to brand the content or be and on-screen advertiser
Why it will work: Waiting rooms are in need of “entertainment” for the increasing number of patrons. Health-related content would be relevant to the viewers and accepted by the office managers. Sponsors could range from the obvious pharmaceutical advertisers to consumer products such as Lysol. Branded content can be provided by sponsors.
On-line Political Campaign On-Demand January 21, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Web Business.Tags: internet marketing, online politics, political campaigns
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Streamlined resources for running a digital political campaign
a. Web application sold on a subscription basis to political candidates while they run for office and during their tenure
b. Provides integrated communication platform for candidate to reach community and for the community to reach their representative
c. Fundraising and donation tools are built in which more than offset cost of system subscription
d. Reoccurring revenue model and steady stream of local, state, and federal elections create a very lucrative opportunity
e. Centralized web application ensures constant product refinement and customization to outpace competitors
Why this will work: The internet has proved itself as a major tool for all types and sizes of campaigns; ubiquitous web platform is indefinitely scalable and easy to maintain; campaigns can purchase subscription for much less than creating a fraction of the system’s capabilities themselves
Fashion and Product Modeling for E-Businesses January 20, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Retail, Web Business.Tags: e-business service, modeling business, photography business
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Low-cost service business for photographers and aspiring models
a. Modeling service provided to small retailers and e-businesses
b. Business mails product (clothing, accessories, household product) to individual to have quality photos taken
c. Product is returned to retailer or e-business owner along with pictures that are ready to use on their website or in store displays
Why it will work: Small businesses always do a poor job of displaying their products online or inside their brick-and-mortar store. This low overhead service business fills a niche by providing a cost-effective way to get product photos on a person. This business can be run by a photographer or an aspiring model (of any type) and marketed to local retailers and any online business that is missing product shots.
Customer Relationship Management tools for Entertainment Businesses January 5, 2008
Posted by whiteboardconsultant in Marketing, Technology.Tags: entertainment technology, marketing technology, nightclub technology
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Providing technologies to help entertainment businesses give more personal service and increase loyalty
a. Software to capture user identification and/or credit card number in central database
b. User is given a passive RFID bracelet or card that is tied to their data
c. User makes purchases from staff that carry wireless handheld devices, taking orders, identifying customers by name (displayed on handheld by reading RFID bracelets or cards – close range only) , and charging services and products directly to user’s ‘account’ by reading their bracelet
d. Customer preferences are stored and referenced by staff for more personalized service
e. Increased ease of spending money will benefit business while customer receives better service
f. Opportunity to collect email information for business to deliver special offers to valued patrons
Why it will work: Entertainment businesses are always trying to give more personal service; there is no existing provider of this type of system for entertainment businesses; low hardware costs; subscription to system could keep initial investment low while providing long-term reoccurring revenue to company
Mobile Sales and Product Demonstration Kiosks January 4, 2008
Posted by whiteboardconsultant in Business to Business, Marketing.Tags: intercept marketing, Mobile marketing, product demonstration
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Allow product manufacturers to contract a mobile marketing and sales force
a. Kiosk can be placed in mall, sporting arena, etc. to demonstrate consumer products
b. Kiosk is equipped with portable satellite internet access to place customer orders with the help of the kiosk salesperson
c. Inventory is not kept at kiosk, rather all sales are internet based and shipped from company’s distribution center
Why it will work: Consumer product companies have no direct marketing capabilities (restricted to advertising and retail sales); consumer products often need demonstration to win customers; tens of millions of dollars are spent on marketing a specific product and this would be an effective additional marketing and sales channel; especially effective for expensive or complex products
