Waiting Room Multimedia Education January 23, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare, Marketing.Tags: advertising, medical office, waiting room
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Give medical office waiting room patrons something educational to watch and make money from advertisers
a. Use a web enabled flat screen inside waiting rooms
b. Provide healthy living tips and other relevant health information
c. Instruct people on how to ask their doctor questions and self-diagnose
d. Charge companies to brand the content or be and on-screen advertiser
Why it will work: Waiting rooms are in need of “entertainment” for the increasing number of patrons. Health-related content would be relevant to the viewers and accepted by the office managers. Sponsors could range from the obvious pharmaceutical advertisers to consumer products such as Lysol. Branded content can be provided by sponsors.
On-line Political Campaign On-Demand January 21, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Web Business.Tags: internet marketing, online politics, political campaigns
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Streamlined resources for running a digital political campaign
a. Web application sold on a subscription basis to political candidates while they run for office and during their tenure
b. Provides integrated communication platform for candidate to reach community and for the community to reach their representative
c. Fundraising and donation tools are built in which more than offset cost of system subscription
d. Reoccurring revenue model and steady stream of local, state, and federal elections create a very lucrative opportunity
e. Centralized web application ensures constant product refinement and customization to outpace competitors
Why this will work: The internet has proved itself as a major tool for all types and sizes of campaigns; ubiquitous web platform is indefinitely scalable and easy to maintain; campaigns can purchase subscription for much less than creating a fraction of the system’s capabilities themselves
Fashion and Product Modeling for E-Businesses January 20, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Retail, Web Business.Tags: e-business service, modeling business, photography business
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Low-cost service business for photographers and aspiring models
a. Modeling service provided to small retailers and e-businesses
b. Business mails product (clothing, accessories, household product) to individual to have quality photos taken
c. Product is returned to retailer or e-business owner along with pictures that are ready to use on their website or in store displays
Why it will work: Small businesses always do a poor job of displaying their products online or inside their brick-and-mortar store. This low overhead service business fills a niche by providing a cost-effective way to get product photos on a person. This business can be run by a photographer or an aspiring model (of any type) and marketed to local retailers and any online business that is missing product shots.
Sanitary Restroom Technology January 15, 2008
Posted by whiteboardconsultant in Business to Business, Technology.Tags: bathroom technology
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Series of technological bathroom products for sanitary facilities
a. Toilet: seat lifts automatically until lowered, seat sprayed with antibacterial mist after each use, automatic flushing
b. Sink: hands placed in opening that sprays antibacterial mist, followed by water, followed by fast blow drying
c. Door: automatic door opener when exiting
d. Floor: removable composite material with small holes to allow waste to drain to floor below contact surface
e. Aroma Control: ionic air neutralizer in overhead fan with sufficient air flow, scent dispersal on a timer
Why it will work: Restroom technology is being widely adopted; increased awareness of unsanitary conditions; strong efforts by all types of consumer businesses to improve their image with clean and enjoyable facilities
Plug and Play RFID January 8, 2008
Posted by whiteboardconsultant in Business to Business, Retail, Technology.Tags: retail technology, RFID technology
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On-Demand RFID system for small, medium, and large companies with any type of revolving inventory
a. Web-based interface for control of inventory, physical assets, anti-theft system, and tools for suppliers/customers to monitor inventory levels and anticipate needs
b. Ubiquitous platform with open-source development for web-based RFID software applications (keeps software development costs lower and increases awareness, innovation, and capabilities)
c. Sell RFID products as customizable package with sensors, wireless readers, tracking mechanisms and accompanying management software
d. Industry-specific and application-specific web programs are developed to meet needs of all customers
e. Demonstrate uses in various fields with free trials for initial customers
f. Company has installation/training team to assess needs and assemble RFID solution, followed by training of necessary employees
Why will this work: The impending RFID revolution is going to change business process forever; lack of software and integrated systems provides excellent opportunity to shape industry; ubiquitous web platform lowers cost and increases continuous innovation; market leader position for web-based RFID solutions is not established; most of the technology is very cost effective
Mobile Sales and Product Demonstration Kiosks January 4, 2008
Posted by whiteboardconsultant in Business to Business, Marketing.Tags: intercept marketing, Mobile marketing, product demonstration
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Allow product manufacturers to contract a mobile marketing and sales force
a. Kiosk can be placed in mall, sporting arena, etc. to demonstrate consumer products
b. Kiosk is equipped with portable satellite internet access to place customer orders with the help of the kiosk salesperson
c. Inventory is not kept at kiosk, rather all sales are internet based and shipped from company’s distribution center
Why it will work: Consumer product companies have no direct marketing capabilities (restricted to advertising and retail sales); consumer products often need demonstration to win customers; tens of millions of dollars are spent on marketing a specific product and this would be an effective additional marketing and sales channel; especially effective for expensive or complex products
Foreign Medical Insurance January 3, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare.Tags: Healthcare, international medical care, outsourcing medicine
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Using the low cost foreign medical service providers to insure domestic workers for less
Introduction to the concept:
a. Cost of major medical procedure can be a tenth of the cost to perform in a foreign country by qualified doctors, as it is to perform in the US at a local hospital
b. Drugs can be sourced from low-cost providers and dispersed to domestic customers
c. Cost to employers for medical insurance could be cut in half
Why it will work: Rising cost of medical insurance is crippling employers and causing many to stop insuring workers; innovative options are needed in the stagnant industry; takes advantage of existing foreign providers of medical services for western nations; centralized foreign sourcing for prescription drugs will cut costs tremendously
Technology for Education Supply January 2, 2008
Posted by whiteboardconsultant in Business to Business.Tags: business supply, distribution, education technology, importing
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Centralized technology sourcing for education systems
How to make it happen:
a. Acquire contracts with state and local governments to supply schools with technology at discounted prices
b. Source products from low-cost foreign suppliers
c. Forge partnerships with foreign suppliers to ensure low cost and increase domestic market share
d. Use only open-source software on each computer
e. Push more technology at affordable rates into schools
f. Products include: projectors, desktop computers, data servers, printers, Tablet PCs, wireless communication devices
Why it will work: School systems everywhere are either overpaying for necessary technology or cannot afford to make basic investments in technology; takes advantage of low-cost foreign manufacturing; low inventory; large contracts; opportunity to have significant impact in the educational system.
