Mobile Farmers Market January 16, 2008
Posted by whiteboardconsultant in Agriculture.Tags: Agriculture, mobile delivery
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Full time delivery of farm-fresh fruits and vegetables
a. Climate controlled truck delivers to residents (similar to Schwann frozen foods)
b. Farmers drop off food at centralized location to be sorted and loaded onto trucks
c. All food is sold on consignment (farmer gets paid for what is sold, not what he/she drops off)
d. Internet and computerized telephone based signup and shopping cart creation (users can sign up for service and create shopping carts for bundled delivery)
Why it will work: all inventory is on consignment; product is just as fresh as fixed-location farmers markets, automated interface for customers allows for scalability, strong increase in consumer demand for fresh and/or organic foods