Waiting Room Multimedia Education January 23, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare, Marketing.Tags: waiting room, medical office, advertising
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Give medical office waiting room patrons something educational to watch and make money from advertisers
a. Use a web enabled flat screen inside waiting rooms
b. Provide healthy living tips and other relevant health information
c. Instruct people on how to ask their doctor questions and self-diagnose
d. Charge companies to brand the content or be and on-screen advertiser
Why it will work: Waiting rooms are in need of “entertainment” for the increasing number of patrons. Health-related content would be relevant to the viewers and accepted by the office managers. Sponsors could range from the obvious pharmaceutical advertisers to consumer products such as Lysol. Branded content can be provided by sponsors.
On-line Political Campaign On-Demand January 21, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Web Business.Tags: internet marketing, online politics, political campaigns
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Streamlined resources for running a digital political campaign
a. Web application sold on a subscription basis to political candidates while they run for office and during their tenure
b. Provides integrated communication platform for candidate to reach community and for the community to reach their representative
c. Fundraising and donation tools are built in which more than offset cost of system subscription
d. Reoccurring revenue model and steady stream of local, state, and federal elections create a very lucrative opportunity
e. Centralized web application ensures constant product refinement and customization to outpace competitors
Why this will work: The internet has proved itself as a major tool for all types and sizes of campaigns; ubiquitous web platform is indefinitely scalable and easy to maintain; campaigns can purchase subscription for much less than creating a fraction of the system’s capabilities themselves
Fashion and Product Modeling for E-Businesses January 20, 2008
Posted by whiteboardconsultant in Business to Business, Marketing, Retail, Web Business.Tags: e-business service, modeling business, photography business
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Low-cost service business for photographers and aspiring models
a. Modeling service provided to small retailers and e-businesses
b. Business mails product (clothing, accessories, household product) to individual to have quality photos taken
c. Product is returned to retailer or e-business owner along with pictures that are ready to use on their website or in store displays
Why it will work: Small businesses always do a poor job of displaying their products online or inside their brick-and-mortar store. This low overhead service business fills a niche by providing a cost-effective way to get product photos on a person. This business can be run by a photographer or an aspiring model (of any type) and marketed to local retailers and any online business that is missing product shots.
Mobile Farmers Market January 16, 2008
Posted by whiteboardconsultant in Agriculture.Tags: Agriculture, mobile delivery
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Full time delivery of farm-fresh fruits and vegetables
a. Climate controlled truck delivers to residents (similar to Schwann frozen foods)
b. Farmers drop off food at centralized location to be sorted and loaded onto trucks
c. All food is sold on consignment (farmer gets paid for what is sold, not what he/she drops off)
d. Internet and computerized telephone based signup and shopping cart creation (users can sign up for service and create shopping carts for bundled delivery)
Why it will work: all inventory is on consignment; product is just as fresh as fixed-location farmers markets, automated interface for customers allows for scalability, strong increase in consumer demand for fresh and/or organic foods
Sanitary Restroom Technology January 15, 2008
Posted by whiteboardconsultant in Business to Business, Technology.Tags: bathroom technology
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Series of technological bathroom products for sanitary facilities
a. Toilet: seat lifts automatically until lowered, seat sprayed with antibacterial mist after each use, automatic flushing
b. Sink: hands placed in opening that sprays antibacterial mist, followed by water, followed by fast blow drying
c. Door: automatic door opener when exiting
d. Floor: removable composite material with small holes to allow waste to drain to floor below contact surface
e. Aroma Control: ionic air neutralizer in overhead fan with sufficient air flow, scent dispersal on a timer
Why it will work: Restroom technology is being widely adopted; increased awareness of unsanitary conditions; strong efforts by all types of consumer businesses to improve their image with clean and enjoyable facilities
Electric Lint and Hair Removal January 14, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Technology.Tags: home technology, lent removal
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Stand-alone device that pulls lint and hair off of all fabrics with electromagnetic charge
a. Similar to personal steamers, for individual pieces of clothing
b. Solves a persistent problem for many pet owners
c. Inexpensive input parts
Why it will work: modern fabrics oftentimes attract and retain hair and lint; difficult to remove with rollers and brushes; pet owners are plagued by the quantity of hair that is shed; increases personal professionalism; alleviates significant hassle
Automatic Watering Planter January 13, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Technology.Tags: home and garden technology
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Planter with integrated water storage and timer for automatic watering of plant
a. Hollow pot is filled with water and tubes disperse water based on limited timer options
b. Holds enough water to last 14-30 days of watering
c. Variety of styles of pots for home decorating
Why it will work: Many plant owners don’t enjoy the hassle of watering plants; many plants die because of a lack of water; vacationers must hire a person to water plants; many more people would own live plants if they were easier to maintain
Interactive Alarm Clock January 12, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Technology.Tags: digital alarm clock, voice recognition
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Voice recognition enabled alarm clock
a. Set time and various alarm options by speaking (i.e. “set alarm”, “seven fifteen AM”, “done”)
b. Variety of alarm tones, sounds, and music
c. Simplifies tedious problem for many consumers
d. Very cheap technologies make it potentially very lucrative
Why it will work: Cheap product that can be sold in a variety of outlets; could sell to current technology manufacturer; proper branding could yield a wildly successful brand
Inexpensive Electronic Kitchen Calendar and Message Center January 11, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Technology.Tags: consumer technology, electronic calendar, electronic organizer
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Easy-to-use 21st century organizer for busy families with WiFi Internet connection
a. Replaces post-it notes and dry erase boards that are common place in busy households
b. Electronic Ink display projects current month calendar with access to future months
c. Voice messages can be recorded under each date for individual users (message light flashes by individual name when message is present for that day)
d. Can be used to leave quick daily messages or as a planning calendar with messages that will be played automatically on future dates
e. User selects category of recorded message which is displayed for intended recipient to quickly reference type of message
f. WiFi connection synchronizes with web-based calendar to allow universal access and updating
g. Small enough to hang on wall or use magnets to attach to refrigerator
Why it will work: increasing demand on family time makes handwriting detailed messages a hassle, allows for individual messages for multiple users, makes keeping a calendar much more efficient and user-friendly, limitless sales potential
Scenic Window Projection System January 10, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Technology.Tags: multimedia decoration, projection technology
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Creates any atmosphere within home or office by projecting panoramic scenes on any wall
a. Single or multiple standard projectors are installed to project onto large walls or “fake windows”
b. Projectors are linked to single computer to coordinate projection display across multiple projectors
c. Users can connect to accompanying website to download panoramic audio/video loops and still images for display
d. Opportunity to turn the most dreary spaces into the most exciting and/or relaxing spaces
e. Could also be used to display live or recorded video from various sources
f. All required technology is in place and is cheaper than ever to assemble
g. Commercial users could integrate promotional, motivational, or other audio and video in all types of retail, manufacturing, or corporate environments
Why it will work: Cheap technologies comprise system; can sell hardware and subscription to service on Internet; evolutionary environment control for residential and commercial users; powerful marketing tool in retail environments
Blood Testing Kiosk January 9, 2008
Posted by whiteboardconsultant in Healthcare, Technology.Tags: consumer healthcare, medical technology
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Portable unmanned kiosk that takes blood sample and analyzes it with computer software to detect all known types of blood-related issues
a. Evolution of blood pressure testing devices and existing diabetic tools
b. Blood would be taken with disposable needle and deposited onto glass testing slide
c. Microscope would analyze blood for irregularities and diseases
d. Software would compute microscope images against reference database
e. Printout of results would be created for user
f. User pays anywhere from $5-$20 for a test
Why it will work: expensive doctor visits results in untreated diseases that spread rapidly (especially sexually transmitted diseases) or cause further harm to the individual; once software and hardware configuration is completed, quick dispersal to a variety of locations very feasible; most people would justify spending the money to know more about their body; potential for significant impact in treatable diseases that afflict many people that do not visit their doctor.
Plug and Play RFID January 8, 2008
Posted by whiteboardconsultant in Business to Business, Retail, Technology.Tags: retail technology, RFID technology
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On-Demand RFID system for small, medium, and large companies with any type of revolving inventory
a. Web-based interface for control of inventory, physical assets, anti-theft system, and tools for suppliers/customers to monitor inventory levels and anticipate needs
b. Ubiquitous platform with open-source development for web-based RFID software applications (keeps software development costs lower and increases awareness, innovation, and capabilities)
c. Sell RFID products as customizable package with sensors, wireless readers, tracking mechanisms and accompanying management software
d. Industry-specific and application-specific web programs are developed to meet needs of all customers
e. Demonstrate uses in various fields with free trials for initial customers
f. Company has installation/training team to assess needs and assemble RFID solution, followed by training of necessary employees
Why will this work: The impending RFID revolution is going to change business process forever; lack of software and integrated systems provides excellent opportunity to shape industry; ubiquitous web platform lowers cost and increases continuous innovation; market leader position for web-based RFID solutions is not established; most of the technology is very cost effective
Traffic Control Sensor Network January 7, 2008
Posted by whiteboardconsultant in Technology.Tags: government technology, traffic control, wireless technology
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Series of wireless sensors connected to traffic lights with centralized control system
a. Sensors connect to existing stoplight control mechanisms at intersections
b. Wireless communication between sensors at intersections to disperse commands from control nodes, controlled by the central control system
c. Municipalities would install sensors at all necessary traffic lights
d. Service contract could be established to manage a municipality’s traffic system (municipality could also run system from local secure location)
e. System would have a variety of traffic algorithms for automated control of lights, coupled with visual monitoring systems for active traffic management
f. Expensive initial investment, but much of the product hardware can be sourced relatively inexpensively and the software can continue to be refined and improved to manage all types of traffic scenarios and local conditions
Why it will work: traffic control is a near crisis in most small, medium and large cities; takes the expensive burden of traffic control out of the hands of inexperienced municipalities; greatly improves traffic efficiency without significant construction expense; saves millions of dollars in lost productivity in even small cities (such as Lexington) that are caused by continuous traffic delays; once one municipality can be brought online and efficiencies are proven, many more will follow to create a potentially very large market for product and service
Web-to-Print Custom Calendar Creator January 5, 2008
Posted by whiteboardconsultant in Consumer Products, Home and Office, Web Business.Tags: Internet business, Online calendar, Web 2.0
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Web 2.0, User-friendly way to choose pictures and/or upload images to be assembled for their calendar using an online storefront
a. Self service ordering gives customers control and makes business very efficient
b. Near zero inventory, orders are printed upon order
c. Automated printing from web order
d. Less expensive digital printer is needed
e. Continuous updating of image gallery for increased appeal
Why it will work: Consumers already make custom calendars at copy shops; no current way to have a custom calendar of professional images; fully automated business processes and self service ordering; very low overhead. Current websites aren’t very user-friendly
Customer Relationship Management tools for Entertainment Businesses January 5, 2008
Posted by whiteboardconsultant in Marketing, Technology.Tags: entertainment technology, marketing technology, nightclub technology
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Providing technologies to help entertainment businesses give more personal service and increase loyalty
a. Software to capture user identification and/or credit card number in central database
b. User is given a passive RFID bracelet or card that is tied to their data
c. User makes purchases from staff that carry wireless handheld devices, taking orders, identifying customers by name (displayed on handheld by reading RFID bracelets or cards – close range only) , and charging services and products directly to user’s ‘account’ by reading their bracelet
d. Customer preferences are stored and referenced by staff for more personalized service
e. Increased ease of spending money will benefit business while customer receives better service
f. Opportunity to collect email information for business to deliver special offers to valued patrons
Why it will work: Entertainment businesses are always trying to give more personal service; there is no existing provider of this type of system for entertainment businesses; low hardware costs; subscription to system could keep initial investment low while providing long-term reoccurring revenue to company
Mobile Sales and Product Demonstration Kiosks January 4, 2008
Posted by whiteboardconsultant in Business to Business, Marketing.Tags: intercept marketing, Mobile marketing, product demonstration
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Allow product manufacturers to contract a mobile marketing and sales force
a. Kiosk can be placed in mall, sporting arena, etc. to demonstrate consumer products
b. Kiosk is equipped with portable satellite internet access to place customer orders with the help of the kiosk salesperson
c. Inventory is not kept at kiosk, rather all sales are internet based and shipped from company’s distribution center
Why it will work: Consumer product companies have no direct marketing capabilities (restricted to advertising and retail sales); consumer products often need demonstration to win customers; tens of millions of dollars are spent on marketing a specific product and this would be an effective additional marketing and sales channel; especially effective for expensive or complex products
Foreign Medical Insurance January 3, 2008
Posted by whiteboardconsultant in Business to Business, Healthcare.Tags: Healthcare, international medical care, outsourcing medicine
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Using the low cost foreign medical service providers to insure domestic workers for less
Introduction to the concept:
a. Cost of major medical procedure can be a tenth of the cost to perform in a foreign country by qualified doctors, as it is to perform in the US at a local hospital
b. Drugs can be sourced from low-cost providers and dispersed to domestic customers
c. Cost to employers for medical insurance could be cut in half
Why it will work: Rising cost of medical insurance is crippling employers and causing many to stop insuring workers; innovative options are needed in the stagnant industry; takes advantage of existing foreign providers of medical services for western nations; centralized foreign sourcing for prescription drugs will cut costs tremendously
Technology for Education Supply January 2, 2008
Posted by whiteboardconsultant in Business to Business.Tags: business supply, distribution, education technology, importing
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Centralized technology sourcing for education systems
How to make it happen:
a. Acquire contracts with state and local governments to supply schools with technology at discounted prices
b. Source products from low-cost foreign suppliers
c. Forge partnerships with foreign suppliers to ensure low cost and increase domestic market share
d. Use only open-source software on each computer
e. Push more technology at affordable rates into schools
f. Products include: projectors, desktop computers, data servers, printers, Tablet PCs, wireless communication devices
Why it will work: School systems everywhere are either overpaying for necessary technology or cannot afford to make basic investments in technology; takes advantage of low-cost foreign manufacturing; low inventory; large contracts; opportunity to have significant impact in the educational system.
